On overview of the William Wood Warehouse, with mirrors stacked high

Privacy Policy

Last updated: 22nd January 2025

This Privacy Policy outlines how WW Home and Design Ireland Ltd ("William Wood EU", "the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from williamwoodmirrors.eu (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refers to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make material changes to this policy, we will notify you by posting a notice on our Site and, where required by applicable law, we will notify you directly via email or other means to inform you of such changes. We will also update the "Last Updated" date at the top of this policy.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we refer to "personal information", we mean information that identifies, relates to, describes, or can be associated with you. The following sections outline the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information you submit directly to us through our Services may include:

  • Contact details such as your name, address, phone number, and email.
  • Order information including your name, billing address, delivery address, payment confirmation, email, and phone number.
  • Account information like your username, password, security questions, and other information used for account security purposes.
  • Shopping information including items you view, add to your basket or save to your account, along with reviews, referrals, gift cards, or purchases.
  • Customer support information, which includes information you choose to include in communications with us, such as when sending a message through the Services.

Some features of the Services may require you to provide certain information about yourself directly. You may choose not to provide this information, but this could limit your ability to use or access certain features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information on how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other details about your interaction with the Services.

  • Cookies: We use both essential and non-essential cookies on our Site. Essential cookies are required for the website to function properly (e.g., remembering your shopping basket), while non-essential cookies (e.g., for analytics or advertising) require your explicit consent. You will be given the option to manage your cookie preferences upon visiting our Site. Please refer to our Cookie Policy for further details on the cookies we use.

  • Consent for Cookies: By continuing to use the Site, you will be prompted to accept or decline the use of non-essential cookies. Non-essential cookies will only be used with your explicit consent, in accordance with Article 7 of the GDPR and the ePrivacy Directive.

Information We Obtain from Third Parties

We may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Service Providers supporting our Site, like Shopify.
  • Payment Processors, who collect payment information (e.g., bank account details, credit or debit card information, billing address) to process your payment and complete your orders.

Any information we receive from third parties will be handled in accordance with this Privacy Policy.

How We Use Your Personal Information

We use your personal information for the following purposes:

  • Providing Products and Services: This includes processing your payments, fulfilling your orders, sending notifications related to your account, and facilitating returns or exchanges.
  • Marketing and Advertising: We may use your personal information to send you marketing communications, but only with your explicit consent. You may withdraw your consent at any time by using the unsubscribe link in our emails or by contacting us directly.
  • Security and Fraud Prevention: To detect and prevent fraudulent or malicious activities, we process your information based on our legitimate interest in securing our Site.
  • Service Improvement: We use your personal information to provide customer support and improve our services. You may opt out of certain service improvement data processing where applicable.

Legal Basis for Processing: For EEA residents, the legal basis for processing personal information includes:

  • Performance of a contract (e.g., fulfilling orders).
  • Consent (e.g., for marketing).
  • Legitimate interests (e.g., fraud prevention, service improvement), as permitted under Article 6(1)(f) GDPR.

Data Retention

We retain your personal information for as long as necessary to provide our Services, fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Specific retention periods include:

  • Order data: Retained for 7 years to comply with tax and legal obligations.
  • Account data: Retained for as long as you maintain an active account with us.
  • Marketing data: Retained until you withdraw consent.

SMS Marketing 

Text Marketing Terms and Conditions: 

By consenting to William Wood’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of William Wood through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialling system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders). 

You understand that you do not have to sign up for this program to make any purchases, and your consent is not a condition of any purchase with William Wood. Your participation in this program is completely voluntary. 

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider. 

You may opt-out of the Service at any time. Text the single keyword command STOP to William Wood or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other William Wood mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms. 

For Service support or assistance, email hello@williamwoodmirrors.co.uk. 

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honouring requests made in such messages. 

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number. 

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service. 

Your Rights

Depending on your location, you may have the following rights under GDPR:

  • Right to Access / Know: You may request a copy of the personal information we hold about you.
  • Right to Delete: You may request the deletion of personal data we hold about you, subject to certain legal exceptions.
  • Right to Correct: You may request the correction of inaccurate information.
  • Right of Portability: You may request a copy of your data in a machine-readable format.
  • Restriction of Processing: You may request that we restrict certain processing of your data.
  • Withdrawal of Consent: You may withdraw your consent for processing activities that require consent.
  • Right to Object: You may object to certain processing based on legitimate interests.
  • Managing Communication Preferences: You may opt out of marketing communications at any time by following the opt-out instructions in our communications.

We will respond to all legitimate requests in accordance with GDPR requirements.

International Data Transfers

Your personal information may be transferred to, and processed in, countries outside your home country, including the United Kingdom. These countries may have data protection laws that differ from those in your country. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your personal data.

Security

We implement appropriate technical and organisational measures to protect your personal information. However, no online platform can guarantee absolute security. If you believe your personal data has been compromised, please contact us immediately.

Complaints and Contact Information

If you have any complaints regarding how we handle your personal data, please contact us at:

Email: hello@williamwoodmirrors.co.uk
Address: TaxPlus Accountants, Drogheda, LH, A92 D253, IE

For residents of the EEA, you may also lodge a complaint with your local Data Protection Authority.